Indonesia’s Tourism Industry

Indonesia is seeing increasing growth in the number of foreign tourists, with arrivals growing by 7.19% last year to 9.44 million, according to the country’s national statistics agency. That puts Indonesia close to its goal of drawing in 10 million international tourists this year to help boost economic growth, but it has even larger ambitions for the remainder of President Joko Widodo’s term. The Ministry of Tourism aims to increase tourism’s contribution to the country’s GDP from 9% in 2014 to 15% by 2019. To do so, it’s launching a promotion this month of several new locations and attractions beyond the popular resort island of Bali. It is also hoping to draw more locals to domestic travel. Here’s a look at how Indonesia’s tourism industry stacks up.

1.3 trillion rupiah

The ministry’s budget for tourism promotion this year, equivalent to $98.4 million. The government has more than quadrupled the budget from 2014, which stood at 300 billion rupiah, said spokesman Vincent Jemadu. The budget will mainly be used for promoting Indonesia through international media, including prominent travel and natural science magazines as well as television advertisements overseas, he said. The ministry has put particular emphasis on Chinese tourists, said Mr. Jemadu, because with 1.3 billion potential tourists it represents such a large market. It will stick with its current “Wonderful Indonesia” tagline and plans to run promotions on state-run China Central Television (CCTV). Indonesia currently only draws in 1% of Chinese tourists globally, said Mr. Jemadu. “We want to boost that.”

3.05 million

Between January and April of this year, foreign tourists have made 3.05 million visits to Indonesia, according to the statistics agency. The peak travel seasons, however, are in June, October and December, said Mr. Jemadu, so an increase can be expected in later quarters. The target for this year is to welcome at least 10 million foreign tourists to the archipelago nation, he said. Among the destinations the ministry is promoting are cities such as Yogyakarta in Central Java, Medan in North Sumatra and Makassar in South Sulawesi. Mr. Jemadu said those cities were chosen because they display a combination of culture and nature that the ministry believes will appeal to travelers. Last year each foreign tourist spent an average of $1,200 per visit, and the ministry is hoping to see at least the same amount of money spent this year, Mr. Jemadu said.


The average number of days a foreign tourist stayed in Indonesia last year, according to ministry data. Mr. Jemadu said the ministry wants to see foreign tourists stay up to 10 days this year since longer visits would increase the amount of money they put into the economy. He said tourists from Europe usually spend up to 12 days, while Chinese visitors spend closer to five. To increase the length of stay, the ministry has asked travel agents to include destinations other than Bali on their itineraries for foreign tourists. It is also working together with the Ministry of Transportation and Public Works to provide better transportation infrastructure to spots it’s trying to promote. Direct flights will begin later this year to Komodo Island, for example, helping ease access for visitors who currently spend half a day in transit to reach the destination, home of the rare Komodo dragon.


251 million

The number of trips made by domestic travelers for either tourism or business purposes last year, data from the ministry shows. Mr. Jemadu said more than 90% of that share, however, was for tourism. The ministry said it is seeing more domestic travelers stay within Indonesia rather than travel overseas due to the weakening of the rupiah, which makes foreign travel more expensive. Mr. Jemadu said the ministry is happy with the growth of local tourism but hopes domestic tourists will make at least 3 million more trips this year for tourism purposes.

source :

Leave a Reply