lawesi’s Governor Olly Dondokambey says.
In 2018 more than 100,000 foreign tourists visited North Sulawesi but local authorities want to boost that number to half a million next year.
Big efforts are being made to attract Chinese tourists in particular.
North Sulawesi’s population is largely Christian, which the Governor sees as a selling point in a Muslim-majority country.
On a superficial level it means alcohol and pork, a favourite Chinese ingredient, are more easily accessible than in other parts of Indonesia.
An Instagram paradise?
Likupang also looks good on social media.
In fact, with almost no one in the water, there’s a sense tourists are bused to the beach for a selfie and bused back to town not long after.
But like many Indonesian destinations, beyond the Instagram veneer, rubbish is a problem.
There are no flushing toilets at Pulisan Beach and generally the region’s infrastructure has seen better days.
In Likupang’s town centre, a few chairs and plastic tables in a shed constitute a restaurant.
The service is friendly but a world away from Bali’s five-star resorts and English-speaking staff.
Governor Dondokambey said rubbish management plans are underway.
Indonesia focuses on 10 most idyllic locations
They have visited both Likupang and Bali, but prefer the up-and-coming destination.
“This place is better than Bali, cleaner, more beautiful and a good tourist destination for the future,” Mr Guatama says.
Like Likupang it offers sun and sand.
While Lake Toba in North Sumatra is a mountainous area home to hot springs and waterfalls.
As is Labuan Bajo, home of the Komodo Dragon.
The plan to turn Likupang into Indonesia’s next tourist mecca is due next year.
But with the level of infrastructure there now, would-be tourists can rest easy in the knowledge they have got a few more years if they want to beat the crowds.